Two Chicks With A Side Hustle

Digital Marketing Specialist

Requirements:

  • Minimum of 2 years of experience in a similar role.
  • Tech-savvy with a systems-minded approach. (You will be using several cloud-based applications)
  • Proficient in computer skills, including Google Suite.
  • Excellent verbal and written communication skills.
  • Self-motivated, well-organized, and results-driven with a track record of meeting goals.
  • Solutions-oriented mindset.

The Person We’re Looking for Will Have:

  • You’re driven by results as one of the following: Paid Social Specialist, Social Media Ads Specialist, Performance Marketing Specialist, SEM Specialist, SEO/PPC Specialist, Digital Marketing Specialist, or similar role, and you have a track record of crafting successful paid social campaigns and boosting organic traffic through SEO strategies.
  • A minimum of 2 years of experience in both paid social media advertising and SEO, demonstrating expertise in audience targeting, keyword research, and technical optimization.
  • An expert in crafting compelling narratives and content that resonates and converts in both paid and organic contexts.
  • A data enthusiast, interpreting analytics to optimize campaigns and refine SEO tactics.
  • A collaborative team player, sharing knowledge and contributing to collective success.
  • Bonus points for experience with marketing automation tools, video ad creation, technical SEO tools, link building, and a penchant for staying ahead of trends.

What You’ll Be Doing:

  • Design and execute high-performing paid social media campaigns across key platforms (Facebook, Instagram, LinkedIn etc.).
  • Forge powerful content strategies for organic growth, climbing the search engine ladder with engaging website copy and blog posts.
  • Craft strategically targeted ads that resonate with our audience and spark curiosity, driving conversions through both paid and organic channels.
  • Develop engaging ad copy and creatives that tell our story, capturing attention and driving conversions in the digital realm.
  • Master the art of audience targeting across various platforms, leveraging demographics, interests, and behaviors to reach the right people at the right time.
  • Craft compelling website copy and blog posts infused with relevant keywords, attracting organic traffic and boosting our search engine visibility.
  • Analyze campaign and SEO performance like a seasoned data alchemist and detective, extracting insights to optimize strategy and maximize ROI and organic visibility.
  • Collaborate with the marketing team to build synergy, amplify our voice in the social and search landscapes, and weave a unified web presence.
  • Stay ahead of the curve, constantly honing your skills, and keeping our approach fresh, impactful, and aligned with the ever-evolving digital landscape.
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